While the industry is in its infancy, it's a great time to be a part of the cannabis industry. Investors are looking for brands that have a great product development team that can paint an actual picture of the scale and volume of the proposed products. Companies that are capital efficient and have business models in place to produce ancillary revenues are really attractive to an investor.

In this video, Sid Patel, CEO of Cannabis Drinks Expo and Beverage Trade Network, is in conversation with Michael Gruber, Managing Partner at Salveo Capital. Here, Michael explains what he is looking for in a cannabis company while making investment decisions.