Join Sid Patel, CEO of Beverage Trade Network, as he provides valuable insights and actionable tips on approaching bars and bartenders for brand placement in this insightful and engaging video. Sid takes you inside Viajante 87, where he demonstrates the correct way to introduce a brand to a bartender, using the example of the exceptional gin called Quokka.

In this video, Sid guides you through the essential steps to effectively engage with bartenders and secure brand placement. First, he emphasizes the importance of starting with a compelling reason for the visit, such as introducing a new placement opportunity for the bar. Sid then introduces the Quokka gin, sharing its unique brand story in a concise and engaging manner, highlighting its distinctive features that make it stand out.

Next, Sid explores the tasting experience with Bruno Gattino, the bartender at Viajante 87. During the tasting, they discuss the meticulous methods used in producing the gin, providing insights into its technical aspects and creating a deeper appreciation for the brand.

Additionally, Sid delves into sales strategies, pricing, and the support offered to ensure the successful promotion and sale of the brand within the bar. Sid also highlights why the Quokka gin presents a compelling value proposition for the bar.

Throughout the video, Sid addresses various objections that sales representatives might encounter and shares effective ways to navigate them, fostering a productive and successful dialogue. Finally, Sid concludes by sharing proven techniques to close the deal and ensure that the objectives of the visit are achieved. With his wealth of industry expertise, Sid Patel equips sales representatives with the knowledge and skills needed to approach bars and bartenders with confidence, securing valuable brand placements and fostering mutually beneficial partnerships.

Watch this insightful and actionable video now to master the art of approaching bartenders for brand placement and take your sales strategies to new heights! Don't miss out on this invaluable resource for beverage industry professionals.