Conference Keynote

E-commerce Panel

2023 IBWSS Conference Keynote

About the panel

Cheryl Durzy

Founder & CEO of LibDib

Cheryl Murphy Durzy managed wholesale sales for her family’s 80,000 case winery, Clos LaChance, for over 17 years. In June 2016, she started LibDib, the first alcohol distributor and technology company to offer a three-tier compliant web-based platform. Cheryl has a full understanding of the industry and issues regarding alcohol distribution in U.S.

She is passionate about evolving the current system by offering all small, family-owned wineries and distilleries an opportunity to sell their products to the businesses that want them. She is truly entrenched in the industry, sitting on several boards including the California Sustainable Wine Association and Free the Grapes.

Robyne Eldridge

Vice President B2C eCommerce - National & Regional Accounts

Robyne Eldridge is the Vice President of Omnichannel B2C eCommerce for Southern Glazer’s Wine and Spirits, the largest beverage alcohol distributor in North America. She has nearly 20 years of beverage experience across sales, marketing and DTC from Diageo, Treasury Wine Estates, Peet’s Coffee and Southern Glazers Wine & Spirits . Robyne joined Southern Glazers 6 months before the pandemic to build out their B2C eCommerce customer strategy and team.

She currently leads Omnichannel eCommerce sales execution for national account customers and priority eCommerce enabled regional account customers. Robyne has a bachelor’s degree from University of the Pacific and an MBA from UC Berkeley Haas School of Business.

Jessica Kogan

Chief Growth & Experience Officer at Vintage Wine Estates

Jessica is a brand marketing and digital transformation executive with a seriously successful track record of launching CPG brands and DTC businesses that scale. As the Chief Growth & Experience Officer at Vintage Wine Estates (NASDAQ: VWE) her role is to drive the VWE digital transformation roadmap, unifying DTC, eGrocery and Supply Chain enabling customer satisfaction and employee empowerment. Most recently as the Chief Marketing & Digital Officer, Jessica lead DTC division growth from $30 million to $100 million in less than 3 years.

A respected ecommerce and marketing influencer, Jess successfully launched digital native companies Cameron Hughes Wine Chwine.com, Southern Poverty Law Center Tolerance.org and Charles Schwab Schwab.com to critical acclaim. She led the launch of Urban Decay cosmetics with the disruptive brand tagline“Black is Cool”and created the brand reinvention platforms for Chevron“Human Energy” and Hewlett-Packard “The Science of Printing” to re-establish their value and meaning in the global consumer marketplace.